Are Nintendo Wii retailers losing traffic due to consumer misspelling?
The Nintendo Wii is a strange name for a video game console and it is the cause for many misspelled search queries. The most common Nintendo Wii misspelling terms are Nintendo Wiis, Nintendo Wee, Nintendowii, Nintendo We, and Nintendo Wiii. These four terms are not just searched a few times they are searched thousands of times per month. I was amazed to find out how many times the Nintendo Wii was misspelled during a search. I myself never had any issues with how to spell the Nintendo Wii correctly so I never thought that it would be such a large amount of people who would do so. However, if you think about it the Wii appeals to a vast audience that ranges from kids to adults around the world. With this diverse population you are bound to have a large amount of people who are unaware of Nintendo's special spelling of the Wii.
Here is the number of misspelled searches that occur for these exact terms on a monthly bases:
Nintendowii: 9,900
Nintendo Wiis: 9,900
Nintendo Wee: 8,100
Nintendo We: 2,900
Nintendo Wiii: 1,900
That's a total of 32,700 misspelled searches on average for the Nintendo Wii per month. That's a huge amount of traffic that is just wasted and going to non-targeted sites. I'm wondering if Nintendo took this in consideration when choosing the name of their video game console. This can be a bad thing for both the retailer and consumer. This is bad for the retailer since they may be losing customers because of the buyers misspelling the Nintendo Wii and bad for the consumer for not finding what they are looking for. With this in mind I suggest that retailers consider how much sales they may be losing to the simple fact that buyers are unaware of the correct spelling of the Nintendo Wii. This means that Wii sites need to include Nintendo Wiis, Nintendo Wee, Nintendowii, Nintendo We, and Nintendo Wiii into their keyword arsenal to be able to traffic in all the potential Nintendo Wii customers.
Tags: Nintendo We, Nintendo Wee, Nintendo Wii, Nintendo Wiii, Nintendo Wiis, Nintendowii, Top Ten Wii Games
Nintendo We, Nintendo Wee, Nintendo Wiii, Nintendo Wiis, Nintendowii | admin | 
November 19, 2009 7:37 am | 
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New Super Mario Bros. Wii
Game Description:
A Classic Mario Adventure that Everyone Can Enjoy – at the same time
Developers at Nintendo have dreamed of creating a simultaneous multiplayer Super Mario Bros.™ game for decades. The Wii console finally makes that dream come true for everyone. Now players can navigate the side-scrolling worlds alone as before or invite up to three others to join them at the same time on the same level at any point in the game for competitive and cooperative multiplayer fun. With the multiplayer mode, the newest installment of the most popular video game franchise is designed to bring yet another type of family entertainment into living rooms and engage groups of friends in fast-paced Super Mario Bros. fun.
- New Super Mario Bros. Wii offers a combination of cooperation and competition. Players can pick each other up to save them from danger or toss them into it.
- Mario™, Luigi™ and two Toads are all playable characters, while many others from the Mushroom Kingdom make appearances throughout the game. Players can even ride different Yoshi characters and use their tongues to swallow enemies, items and even balls of fire.
- In some areas, players use the motion abilities of the Wii Remote™ controller. The first player to reach a seesaw might make it tilt to help his or her character reach a higher platform – or might maike it tilt incorrectly just to mess with other players.
- New items include the propeller suit, which will shoot players high into the sky with just a shake of the Wii Remote, and Mario’s new ability to transform into Penguin Mario.
- At the end of each stage during the coin battle multiplayer mode, players are ranked based on the number of coins they have collected.
| System: |
Wii |
| No. of players: |
up to 4 players |
| Release Date: |
Nov 15, 2009 |
| Publisher: |
Nintendo |
| Developer: |
Nintendo |
| Genre: |
Platformer |
| ESRB Rating: |
E |
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Action, Adventure, Family, Interactive, Kids, Multi Player, New Release, Nintendo We, Nintendo Wee, Nintendo Wiii, Nintendo Wiis, Nintendowii, Party | admin | October 30, 2009 6:58 am | Comments (0)
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